Increase Visibility & Traffic to Your Website

This class is designed for those who already have a website or plan in having one for their business. You will obtain feedback on the following: design, content and how search engines find you. With student’s approval, you’ll receive constructive feedback on your site’s design and effectiveness. You will learn some useful tips on how to structure the site so search engines find it.

Learn how to submit your website to Google. Develop content that is picked up by the search engines. You will learn about the true cost of purchasing keywords from search engines. To improve your ranking in search engines, the following topics will be discussed: Google analytics, image labeling, meta tags, alt tags, keywords, linking in and out of your website. Additional topics that will be discussed include social networking websites such as MySpace and YouTube. In addition, learn how email campaigns can be managed to make them useful and memorable.

Fluency in html or any web authoring program is not required. You will receive a common-sense, non-technical discussion of your website’s HTML which will increase traffic that you can share with your web designer. A handout including a bibliography of useful books will be provided.

This course is not currently scheduled. To find out When this course will be offered again please contact the Continuing Education Center at (203) 332-5057 or email at