Strategic Solutions Group

Business & Management ›  Customer Outreach  ›
Marketing and Sales

Increasing Market Share by Developing Stronger Brand Positioning Strategies     (details...)

This workshop has been structured to provide an in-depth understanding and hands-on experience in developing stronger brand positioning strategies that can have a positive impact on consumer awareness, attitudes, and perceptions. When implemented properly, these new positioning strategies can help increase a brand's market share. A key facet of this workshop includes a series of creative exercises where class participants are given the chance to develop their own positioning strategies based on "real world" case studies.

Discerning Customer Needs to Drive Stronger Marketing Plans: The Strategic Focus Group Technique     (details...)

This workshop is designed to provide a thorough understanding and hands-on experience in conducting focus group interviews for the purpose of uncovering customer needs, developing new product concepts, maximizing new advertising concepts, and fine-tuning new merchandising promotions. It includes a series of four mock focus groups that are designed to solve "real world" marketing problems suggested by the class participants.

Customer-Focused Selling     (details...)

Research clearly demonstrates that customers dislike “being sold" and desire to make decisions to buy based on perceptions of the salesperson as trustworthy, an adequate problem solver, and one who adds value. This two-day, skill-building workshop trains sales professionals in a consultative sales process and in competencies for demonstrating relationship skills and problem-solving skills.

The Pitch and How to Make It - A Guide to Selling     (details...)

The most valuable skill in any organization is the ability to sell an idea, point of view, and product effectively. In fact, a critical success factor in any organization is convincing others that your recommended course of action is their idea. The key to successful selling is knowing one's audience and appealing to the motivating factors shaping decisions. The aim of this seminar is to present the elements of persuasion and selling and enable participants to demonstrate their selling ability in one-to-one and one-to-many selling situations.

Creating New Generation Products by Anticipating Future Consumer Needs     (details...)

This workshop has been designed to provide marketing management with an organized approach for anticipating "future" consumer needs as a way to more readily visualize potential new products that represent "next generation" entries rather than simple "line extensions" for an established product line. It will concentrate on: identifying consumer problems and anxieties, defining the "real" technical capabilities of the client company, crating future vision concepts through strategic brainstorming, and fine-tuning the "future vision concepts" through focus group research.

Creating a Service Culture: The Service Leader's Role     (details...)

After the company's strategic focus in defined, service leaders need to know exactly how to make the service vision a reality. This course helps leaders identify barriers to service excellence and provides them with five leader practices to create a service culture.

Creating New Generation Products by Anticipating Future Consumer Needs     (details...)

This workshop has been designed to provide marketing management with an organized approach for anticipating "future" consumer needs as a way to more readily visualize potential new products that represent "next generation" entries rather than simple "line extensions" for an established product line. It will concentrate on: identifying consumer problems and anxieties, defining the "real" technical capabilities of the client company, crating future vision concepts through strategic brainstorming, and fine-tuning the "future vision concepts" through focus group research.

Customer-Focused Selling     (details...)

Research clearly demonstrates that customers dislike “being sold" and desire to make decisions to buy based on perceptions of the salesperson as trustworthy, an adequate problem solver, and one who adds value. This two-day, skill-building workshop trains sales professionals in a consultative sales process and in competencies for demonstrating relationship skills and problem-solving skills.

Discerning Customer Needs to Drive Stronger Marketing Plans: The Strategic Focus Group Technique     (details...)

This workshop is designed to provide a thorough understanding and hands-on experience in conducting focus group interviews for the purpose of uncovering customer needs, developing new product concepts, maximizing new advertising concepts, and fine-tuning new merchandising promotions. It includes a series of four mock focus groups that are designed to solve "real world" marketing problems suggested by the class participants.

Increasing Market Share by Developing Stronger Brand Positioning Strategies     (details...)

This workshop has been structured to provide an in-depth understanding and hands-on experience in developing stronger brand positioning strategies that can have a positive impact on consumer awareness, attitudes, and perceptions. When implemented properly, these new positioning strategies can help increase a brand's market share. A key facet of this workshop includes a series of creative exercises where class participants are given the chance to develop their own positioning strategies based on "real world" case studies.

Creating a Service Culture: The Service Leader's Role     (details...)

After the company's strategic focus in defined, service leaders need to know exactly how to make the service vision a reality. This course helps leaders identify barriers to service excellence and provides them with five leader practices to create a service culture.

The Pitch and How to Make It - A Guide to Selling     (details...)

The most valuable skill in any organization is the ability to sell an idea, point of view, and product effectively. In fact, a critical success factor in any organization is convincing others that your recommended course of action is their idea. The key to successful selling is knowing one's audience and appealing to the motivating factors shaping decisions. The aim of this seminar is to present the elements of persuasion and selling and enable participants to demonstrate their selling ability in one-to-one and one-to-many selling situations.

Discerning Customer Needs to Drive Stronger Marketing Plans: The Strategic Focus Group Technique     (details...)

This workshop is designed to provide a thorough understanding and hands-on experience in conducting focus group interviews for the purpose of uncovering customer needs, developing new product concepts, maximizing new advertising concepts, and fine-tuning new merchandising promotions. It includes a series of four mock focus groups that are designed to solve "real world" marketing problems suggested by the class participants.

The Pitch and How to Make It - A Guide to Selling     (details...)

The most valuable skill in any organization is the ability to sell an idea, point of view, and product effectively. In fact, a critical success factor in any organization is convincing others that your recommended course of action is their idea. The key to successful selling is knowing one's audience and appealing to the motivating factors shaping decisions. The aim of this seminar is to present the elements of persuasion and selling and enable participants to demonstrate their selling ability in one-to-one and one-to-many selling situations.

Creating New Generation Products by Anticipating Future Consumer Needs     (details...)

This workshop has been designed to provide marketing management with an organized approach for anticipating "future" consumer needs as a way to more readily visualize potential new products that represent "next generation" entries rather than simple "line extensions" for an established product line. It will concentrate on: identifying consumer problems and anxieties, defining the "real" technical capabilities of the client company, crating future vision concepts through strategic brainstorming, and fine-tuning the "future vision concepts" through focus group research.

Creating a Service Culture: The Service Leader's Role     (details...)

After the company's strategic focus in defined, service leaders need to know exactly how to make the service vision a reality. This course helps leaders identify barriers to service excellence and provides them with five leader practices to create a service culture.

Increasing Market Share by Developing Stronger Brand Positioning Strategies     (details...)

This workshop has been structured to provide an in-depth understanding and hands-on experience in developing stronger brand positioning strategies that can have a positive impact on consumer awareness, attitudes, and perceptions. When implemented properly, these new positioning strategies can help increase a brand's market share. A key facet of this workshop includes a series of creative exercises where class participants are given the chance to develop their own positioning strategies based on "real world" case studies.

Customer-Focused Selling     (details...)

Research clearly demonstrates that customers dislike “being sold" and desire to make decisions to buy based on perceptions of the salesperson as trustworthy, an adequate problem solver, and one who adds value. This two-day, skill-building workshop trains sales professionals in a consultative sales process and in competencies for demonstrating relationship skills and problem-solving skills.

The Pitch and How to Make It - A Guide to Selling     (details...)

The most valuable skill in any organization is the ability to sell an idea, point of view, and product effectively. In fact, a critical success factor in any organization is convincing others that your recommended course of action is their idea. The key to successful selling is knowing one's audience and appealing to the motivating factors shaping decisions. The aim of this seminar is to present the elements of persuasion and selling and enable participants to demonstrate their selling ability in one-to-one and one-to-many selling situations.

Creating a Service Culture: The Service Leader's Role     (details...)

After the company's strategic focus in defined, service leaders need to know exactly how to make the service vision a reality. This course helps leaders identify barriers to service excellence and provides them with five leader practices to create a service culture.

Discerning Customer Needs to Drive Stronger Marketing Plans: The Strategic Focus Group Technique     (details...)

This workshop is designed to provide a thorough understanding and hands-on experience in conducting focus group interviews for the purpose of uncovering customer needs, developing new product concepts, maximizing new advertising concepts, and fine-tuning new merchandising promotions. It includes a series of four mock focus groups that are designed to solve "real world" marketing problems suggested by the class participants.

Increasing Market Share by Developing Stronger Brand Positioning Strategies     (details...)

This workshop has been structured to provide an in-depth understanding and hands-on experience in developing stronger brand positioning strategies that can have a positive impact on consumer awareness, attitudes, and perceptions. When implemented properly, these new positioning strategies can help increase a brand's market share. A key facet of this workshop includes a series of creative exercises where class participants are given the chance to develop their own positioning strategies based on "real world" case studies.

Customer-Focused Selling     (details...)

Research clearly demonstrates that customers dislike “being sold" and desire to make decisions to buy based on perceptions of the salesperson as trustworthy, an adequate problem solver, and one who adds value. This two-day, skill-building workshop trains sales professionals in a consultative sales process and in competencies for demonstrating relationship skills and problem-solving skills.

Creating New Generation Products by Anticipating Future Consumer Needs     (details...)

This workshop has been designed to provide marketing management with an organized approach for anticipating "future" consumer needs as a way to more readily visualize potential new products that represent "next generation" entries rather than simple "line extensions" for an established product line. It will concentrate on: identifying consumer problems and anxieties, defining the "real" technical capabilities of the client company, crating future vision concepts through strategic brainstorming, and fine-tuning the "future vision concepts" through focus group research.

Customer-Focused Selling     (details...)

Research clearly demonstrates that customers dislike “being sold" and desire to make decisions to buy based on perceptions of the salesperson as trustworthy, an adequate problem solver, and one who adds value. This two-day, skill-building workshop trains sales professionals in a consultative sales process and in competencies for demonstrating relationship skills and problem-solving skills.

The Pitch and How to Make It - A Guide to Selling     (details...)

The most valuable skill in any organization is the ability to sell an idea, point of view, and product effectively. In fact, a critical success factor in any organization is convincing others that your recommended course of action is their idea. The key to successful selling is knowing one's audience and appealing to the motivating factors shaping decisions. The aim of this seminar is to present the elements of persuasion and selling and enable participants to demonstrate their selling ability in one-to-one and one-to-many selling situations.

Discerning Customer Needs to Drive Stronger Marketing Plans: The Strategic Focus Group Technique     (details...)

This workshop is designed to provide a thorough understanding and hands-on experience in conducting focus group interviews for the purpose of uncovering customer needs, developing new product concepts, maximizing new advertising concepts, and fine-tuning new merchandising promotions. It includes a series of four mock focus groups that are designed to solve "real world" marketing problems suggested by the class participants.

Creating New Generation Products by Anticipating Future Consumer Needs     (details...)

This workshop has been designed to provide marketing management with an organized approach for anticipating "future" consumer needs as a way to more readily visualize potential new products that represent "next generation" entries rather than simple "line extensions" for an established product line. It will concentrate on: identifying consumer problems and anxieties, defining the "real" technical capabilities of the client company, crating future vision concepts through strategic brainstorming, and fine-tuning the "future vision concepts" through focus group research.

Increasing Market Share by Developing Stronger Brand Positioning Strategies     (details...)

This workshop has been structured to provide an in-depth understanding and hands-on experience in developing stronger brand positioning strategies that can have a positive impact on consumer awareness, attitudes, and perceptions. When implemented properly, these new positioning strategies can help increase a brand's market share. A key facet of this workshop includes a series of creative exercises where class participants are given the chance to develop their own positioning strategies based on "real world" case studies.

Creating a Service Culture: The Service Leader's Role     (details...)

After the company's strategic focus in defined, service leaders need to know exactly how to make the service vision a reality. This course helps leaders identify barriers to service excellence and provides them with five leader practices to create a service culture.

The Pitch and How to Make It - A Guide to Selling     (details...)

The most valuable skill in any organization is the ability to sell an idea, point of view, and product effectively. In fact, a critical success factor in any organization is convincing others that your recommended course of action is their idea. The key to successful selling is knowing one's audience and appealing to the motivating factors shaping decisions. The aim of this seminar is to present the elements of persuasion and selling and enable participants to demonstrate their selling ability in one-to-one and one-to-many selling situations.

Creating a Service Culture: The Service Leader's Role     (details...)

After the company's strategic focus in defined, service leaders need to know exactly how to make the service vision a reality. This course helps leaders identify barriers to service excellence and provides them with five leader practices to create a service culture.

Customer-Focused Selling     (details...)

Research clearly demonstrates that customers dislike “being sold" and desire to make decisions to buy based on perceptions of the salesperson as trustworthy, an adequate problem solver, and one who adds value. This two-day, skill-building workshop trains sales professionals in a consultative sales process and in competencies for demonstrating relationship skills and problem-solving skills.

Creating New Generation Products by Anticipating Future Consumer Needs     (details...)

This workshop has been designed to provide marketing management with an organized approach for anticipating "future" consumer needs as a way to more readily visualize potential new products that represent "next generation" entries rather than simple "line extensions" for an established product line. It will concentrate on: identifying consumer problems and anxieties, defining the "real" technical capabilities of the client company, crating future vision concepts through strategic brainstorming, and fine-tuning the "future vision concepts" through focus group research.

Increasing Market Share by Developing Stronger Brand Positioning Strategies     (details...)

This workshop has been structured to provide an in-depth understanding and hands-on experience in developing stronger brand positioning strategies that can have a positive impact on consumer awareness, attitudes, and perceptions. When implemented properly, these new positioning strategies can help increase a brand's market share. A key facet of this workshop includes a series of creative exercises where class participants are given the chance to develop their own positioning strategies based on "real world" case studies.

Discerning Customer Needs to Drive Stronger Marketing Plans: The Strategic Focus Group Technique     (details...)

This workshop is designed to provide a thorough understanding and hands-on experience in conducting focus group interviews for the purpose of uncovering customer needs, developing new product concepts, maximizing new advertising concepts, and fine-tuning new merchandising promotions. It includes a series of four mock focus groups that are designed to solve "real world" marketing problems suggested by the class participants.