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BES* E118  - Small Business Management
(Previously: BU 103)

Credits: 3 Elective Code: B

A general survey of operating a small business including: choosing a business structure; location; marketing and target audience; pricing strategies; capital financing; management; and cash flow analysis. Emphasis will be placed on the understanding of a Business Plan. Business Department majors CANNOT use either BBG* E101 or BES*E118 as a business elective in order to satisfy graduation requirements. A computer lab account or personal computer with Internet access will be required.