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BMK* E207  - Consumer Behavior
(Previously: BU 238)

Credits: 3 Elective Code: B

Prerequisite: ENG* E101 or permission of the instructor

An examination of consumer behavior as a function of the overall marketing plan. Concepts from the social and behavioral sciences are applied to describing and understanding consumer decision processes. Topics include psychological core foundations, decision making processes, consumer's culture, and consumer behavior outcomes.