COM* E101 - Introduction to Mass Communications
(Previously: CM 101)
Prerequisite or Parallel: ENG* E101
Introduction to the main aspects of communications and how the mass media - newspapers, films, television, magazines, radio, and advertising - operate in our society. Material covered includes basic theories of mass communications, psychology of communications, development of mass media, and the interrelationships between the mass media and society, business, and government in defining issues and molding public opinion and attitudes.