The Pitch and How to Make It - A Guide to Selling

The most valuable skill in any organization is the ability to sell an idea, point of view, and product effectively. In fact, a critical success factor in any organization is convincing others that your recommended course of action is their idea. The key to successful selling is knowing one's audience and appealing to the motivating factors shaping decisions. The aim of this seminar is to present the elements of persuasion and selling and enable participants to demonstrate their selling ability in one-to-one and one-to-many selling situations.

Course Benefits:

Program participants will gain:
  • Knowledge about dynamics persuasion
  • Methods of knowing and "reading" their audience
  • Proficiency in conducting basic sales calls in one-to-one and one-to-many situations
  • Appreciation of the selling aspects of all human interaction
  • Confidence in any business and social situation

Course Objectives:

  • Identify the key ingredients of persuasion and selling
  • Use the logical selling process to your advantage
  • Demonstrate basic persuasion and sales techniques
  • Develop a persuasive selling strategy for achieving your goals

Course Content:

  • Elements of persuasion
  • Elements of selling
  • Logical selling process
  • Selling dynamics
  • Audience dynamic
  • The art of closing

Who Should Attend:

  • Anyone interested in honing his/her persuasive selling skills
  • Management at any level
  • Anyone either pursuing or holding a marketing and sales position